Why is Pokemon Go Turning Users into Drug Addicts?

The Laight Show has returned to an iTunes, Stitcher and SoundCloud.com account near you!

So subscribe, download and listen to episode 4 to hear Nick Laight on such topics as:

– Reality tunnels, disruptive branding and the gamification of the customer experience
– How a $1 shave turned into a BILLION dollar deal
– Why hugging your customers could save the world

Plus – should Nick really be ‘taking a risk’ with Jägermeister as he starts recording? It is a digestif, after all… but Nick abhors and rejects such notions of formality, breaking the rules yet again!

Let Nick know what you reckon to The Laight Show by commenting below or on SoundCloud, or by dropping him a line at @NickUpStart.

This article first appeared on Digital Upstart. Read more and comment here