The key to nano-marketing on eBay

PLUS: Use your magic wand to conjure up products from the public domain and re-sell them on eBay

It’s the new buzzword in Internet Marketing – ‘nano’ – and it means ‘small’, specifically one billionth of whatever it measures, hence the term ‘nanosecond’ meaning one billionth of a second.

Nano-marketing on eBay

For Internet Marketers ‘nano’ is typically added to words like ‘niche’ and ‘site’, ending up with ‘nano-niche’ and ‘nano-site’, thereby describing the tightest of niche markets, and the smallest of websites.

On eBay, for example, the nano-marketer might deal in one specific product or service, such as a solitary book title or a one-subject article writing service.

More appropriately perhaps, rather than sell hundreds of makes and models of car or walking sticks in dozens of different materials, the nano-marketer might sell just black vintage open-top cars, or antique wooden walking sticks with staghorn handles.

By focusing their time, effort and cash on one product, the nano-marketer is likely to develop expert knowledge about that product much sooner than any counterparts trading in numerous different goods.

He/she’s also likely to develop product sourcing and selling expertise much faster than non-specialist eBay traders.

Last but not least, the nano-eBayer can develop a reputation as eBay’s leading expert in his or her chosen product and subsequently find themselves receiving word-of-mouth recommendation from past customers and lots of repeat custom.

The seller can also brand an eBay shop with a name that responds to search engines on and outside of eBay, whenever someone keys in a specific niche term. So if the trader names an eBay shop something like ‘staghornwalkingsticks’, for example, that name should shoot to the top of search engines on eBay and elsewhere, whenever a search is made for ‘staghorn walking sticks’.

This chance to grow experience and build a reputation as an expert in a field has many more benefits than disadvantages – perhaps the only problem being where the nano-marketer’s sole product declines in profits and popularity and causes the business to fail.

That’s why it’s a good idea for eBay nano-marketers to focus on several different products or product types, each with its own exclusive eBay ID and shop name.

In so doing, sellers can brand their products separately on eBay, as well as being seen as experienced highly reputable sellers in numerous different sectors.

So now you know what nano-marketing is and how it benefits sellers on eBay (as well as Amazon and other marketplaces), isn’t it time you discovered the benefits of highly focused niche marketing for yourself?

Use your magic wand to conjure up products from the public domain and re-sell them on eBay

We look for unique products as eBay sellers and magic tricks are no exception. So what if you can’t magic a bunny out of your hat? No matter if you don’t live close to a wholesale magic tricks supplier, there’s somewhere else you can go for fabulous and totally unique tricks to sell on eBay.

It’s called the ‘public domain’.

There are many places to locate books and other creative works in the public domain to convert to eBay best-sellers, including Project Gutenberg and bookstores like Abe Books.

But, for me, the best place to look is right on eBay itself…

Currently, apart from a few exceptions, virtually all books published in the USA and UK (and most other countries) before 1923 are in the public domain.

But I personally prefer to go much further back in time: I try to work a little harder than most people might, and in doing so I usually locate products truly different from anything my rivals might find.

So on eBay.co.uk (or .com – but ebay.co.uk is just as good), I go to ‘Books, Comics & Magazines > Antiquarian & Collectable’. Clicking through to the next page, eBay breaks that category into much narrower timespans, including ‘1850–1899’.

That’s where I’m going right now and, once there, I key ‘magic’ into the search box at the top-left of the screen. Among just 12 items I find an amazing bundle of books that are just perfect for converting to magic tricks I can republish to sell individually, as ebooks, on CD, or as a perfect product for a fee-based membership site.

Tricks from famous magicians – notably the legendary Harry Houdini – are in very high demand and can be sold in virtually any format, including digital download, on CD, as print and CD accompaniment, or as regular website downloads.

Let’s go with Houdini: probably the world’s greatest ever magician as well as a very prolific and extremely talented writer.

He wrote extensively about his own and other people’s magic tricks and most of his books can be converted from the public domain and sold on eBay and elsewhere.

Houdini died in 1926, meaning a great deal of his work was published pre-1923 and is now in the public domain.

The upshot is that you can take any book written by Harry Houdini and originally published in 1922 or earlier, reformat and distribute it however you like and charge whatever you fancy.

Be aware that the pre-1923 rule relates to books published in 1922 or earlier – not necessarily to books written in or before 1922. To illustrate, a book Houdini wrote in, say, 1910, which was not originally published until after his death will not fall within the pre-1923 rule.

There are other reasons such a book might be in the public domain, but those rules are often complex and that’s why I don’t personally use anything not published in or before 1922.

So we need books written by Houdini in 1922 or earlier and first published in or before 1922.

One of the best places to look for low-cost public domain content is at Abe Books. Go to their ‘More search options’ section below the main search boxes, and on the next page key in the author’s name and ‘1922’ as the latest publication date.

I did that just a day or two ago and discovered several books by Harry Houdini published before 1923 and priced from $37 each.

This article first appeared on Auction Genie. Read more and comment here