So Christmas is finally over. How did your sales do? Christmas 2008 was a bumper year for us and we sold well over double the volume of items we had the year before. And all this during a supposed recession! Well whatever happened, it wasn’t just good for us. Reports from a few eBay sellers we know are very similar in nature.
But unless you were very lucky and got your numbers spot on, you were probably still left with a certain amount of seasonal stock on your hands. This is a situation that happens most years, and there are a number of things you can do to ensure you get the most out of your seasonal stock, no matter how much you might have left. This also applies to other seasonal occasions like Easter and Mother’s Day, so bear these ideas in mind for other times of year also. The first thing you need to do is ask yourself some questions to get a better idea of the exact situation you are in. So work through the steps below and then work out what you want to do.
1. How much do you have left?
2. How much do you want to sell it for?
3. How much storage space do you have?
Once you have an idea about stock levels and storage space needed you can think about what to do next. If you had some time off over Christmas and you didn’t start a sale before you put those all-important holiday settings into action, then you may have bagged some more sales of seasonal items in-between Christmas and New Year. We had 12 boxes of Christmas decorations left once last posting dates had been and gone, and by the time we got back to work on the 5th of January they had all but gone. The moral of this story is that as far as Christmas is concerned, don’t be too quick to start those sales! Leave it until the beginning of January if you can. And now eBay has made it a lot easier to put a whole selection of items on sale if you wish, it won’t take more than a few minutes to achieve. At the time of writing we had 15 or 16 items at 15% off for 14 days, and it only took a few minutes to get selling underway. This is, of course, your first option – holding a sale.
And it has a lot of plus points to recommend it:
• It gives your customers a chance to bag a bargain.
• It gives anyone visiting your shop a reason to browse through the discounted stock, encouraging them to stay longer and perhaps buy more as a result.
• It can raise another injection of cash to help with buying new items.
But if you have a box of items up in the attic or safely put to one side that you have saved from the previous year, you can list them and start your seasonal push for sales while you are waiting to get those first few orders from the wholesalers.
We found that it got us started in just the right way. And by the time we had ordered our first batch of Christmas stock, we had sold all those items left over from last year and our sales had received a welcome boost – at full price – to get us going. It all depends on whether you want to generate some extra cash flow immediately after the seasonal event or not. If you don’t and you can store the items safely until next year, then you can be assured of getting off to a great start when the big spend season comes round again. So bear these steps in mind when Easter rolls around – or maybe Mother’s Day. They could make all the difference to your sales.