We were very interested when it came to having the chance to trial the Horse Betting Analyst email-based tipping service. Last February, when Betting Rant reviewed the product, it went through a terrible patch – with a 65-point loss in February alone! – and so a negative review was duly written up.

Of this the service states: ‘Yes, The Analyst has experienced losing months previously – as you can see from the past performance archive. However, he has always bounced back – a sign of mental toughness and the ability to stay focused. He won’t change his modus operandi or become undisciplined because of a few poor results. Patience is the key to long-term success.’

Indeed, we’ve kept an eye on the service since last February and have seen improvement after improvement, month on month since then.

What also appealed to us was the complete lack of hype on the Horse Betting Analyst website: it comes across as a serious enterprise that’s run from a professional standpoint, and intended for serious and professional bettors.

The subscription price is also testimony to this, being a not-inconsiderable £499 every six months, and with a small window twice a year for new subscriptions. There’s no mention of a money-back guarantee, but somehow a quick read of the Horse Betting Analyst website allows one to forgive this.

The Horse Betting Analyst selections are published only after a thorough and detailed analysis of many factors, including personal speed figures and ratings. The Horse Betting Analyst website says: ‘The selection criteria for bets reflects The Analyst’s unique methodology. Through comprehensive study and recording processes, The Analyst creates a unique breakdown for each individual horse race. After an initial evaluation of the race’s shape, he can then determine the best value available. By comparing and contrasting his own ratings and odds tissue, he can quickly establish where the real value lies (without the bookmaker’s margins built in). The Analyst also creates his own unique speed figures and rating systems and draws on an extensive digital library to assist in making his final selections.’

A tipster who simply calls himself ‘The Analyst’ does mean that we’d prefer a bit less mystery and intrigue with respect to this. Though his pseudonym is a bit clandestine, Horse Betting Analyst members do have access to a telephone number which allows them to ring The Analyst’s team up and ask questions.

We tested this and are happy to report a very full and informed answer. The guys behind this service really do know what they’re doing and they speak with knowledge and professionalism.

Tips are solely offered only when value is evident (sometimes including ante-post selections), so volume of tips is not large – generally around 20 tips a month. You’ll receive the tips via email in the morning of the day of the race, normally before 11.30 a.m.

The tip-containing emails are clear and well structured. There’s also staking advice given, ranging from 0.5 to 10 points per selection, based on 250-point bank.

There’s very little hype, as I said above, besides perhaps the report that the Horse Betting Analyst has recorded a track record of £150,000+ profit to £100 stakes over the last four years, which is actually believable when you see the guy’s emails and actually speak to him or his team.

What’s also unique about Horse Betting Analyst is that they offer at least three currently available odds per selection from three different bookies – you can then choose which one is best, and sometimes even better the odds yourself.

During our 8-week trial we made 46 bets: a mix of win bets and each way, with odds ranging greatly, from 2.4 to 19.0, and with staking advice differing per bet too.

From those 46 bets, 15 won, giving a 32% strike rate. Normally this wouldn’t be that commendable, but with these being truly value-based bets with good odds, many of the winnings were considerable.

The bank enjoyed a marked profit of 64% of its starting amount, which is impressive indeed. All the results are published on the Horse Betting Analyst website – which is not surprising considering the good run of it they’ve been having since last February.

Granted, this is an expensive service to subscribe to, but it’s also one of the best we’ve ever seen. As soon as they’re accepting new members, you might want to consider trying it out.