The first step to figuring out what is and isn’t working for your business is to look at the analytics available for your content.
It’s a good idea to pay special attention to at least six months’ worth of content.
Evaluating that timeframe, search for what posts received the most traffic, what got the most shares, and what content received significant amounts of other types of engagement.
After you have that information prepared, it’s easy to adjust your content- development strategy.
You can use the tools in this short report to help.
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