PLUS: I Need Your Help in Making a Very Important Decision…
First up, I have some exciting news…
The online world has changed a LOT since we first launched Internet Income Detective back in 2006.
That was back in the days before Google had cracked down on many of the so-called ‘loopholes’ and tricks of the trade that made affiliate marketing and information publishing for newbies highly appealing… easy even.
Today, I know that our readers’ needs reflect a much broader range of online and digital opportunities.
And that’s why we’re interested in more than just sharing quick ways to earn an online income…
The Internet Income Detective of 2014 is about helping small and new business owners and desktop entrepreneurs who want to achieve lasting financial success online.
I’m talking about everything from those who create and market their own software to someone setting up an eCommerce site to sell home-knitted socks!
We have readers who want to know how to promote products they’ve created on social media sites like Facebook, and those who have nothing more than an idea and want to learn how to turn it into a workable and profitable reality.
We now help everyone from hobby bloggers to retired professionals who want to pass on their expertise through their own digital information products.
In light of the way the online world has changed and how our readership has changed as a result, we feel it’s time to reflect that in Internet Income Detective.
One big part of that is to give it a new name.
Your chance to rename Internet Income Detective!
To reflect how things have changed so much over the past 8 years since we first launched, we want to give IID a new name.
And everyone involved in IID is in agreement that we need to get your input for our next big decision.
So, if you would be so kind to take less than one minute to fill out this very short survey, and give us your thoughts on the new names we’ve come up with.
There is also space for you to make your own suggestions. You can have your say here.
I can’t wait to see what your favourite is!
How to build your own online shop… with Shopify
Now onto something completely different…
When emails land in my inbox from subscribers these days, there are two answers that I seem to send out in response again and again and again…
The most prevalent of those answers is this: Shopify!
(The other, if you’re interested, is where to find the Google Keyword tool these days, which you will find the answer to here.)
Many of you have something to sell online: often many things.
Some have eBay businesses that they’d like to expand. Others want to set up some eCommerce presence online for somebody else.
The simplest and most professional answer for all of this is Shopify.
What is it?
Technically called an ‘eCommerce Solution’, Shopify is an online service that allows you to set up an online shop for the first time in a relatively quick and painless way.
One of the great things about Shopify, compared to similar competitors, is that you can use it to sell virtually anything… Even products you don’t physically have (i.e. dropshipping). If it’s legal, you can sell it using this platform.
It’s reasonably priced to use, starting at around £10 per month (if you don’t have too many products and images to upload).
Setting up a shop on Shopify
You can start off with a free, 14-day trial that you can sign up for here.
The first thing you will do is to give your shop a name and enter your preferred email and password.
It’s worth me mentioning here that the name you decide on will be included in the web address of your shop. Though you can change this later, it’s best to think of something simple.
Once Shopify creates your account, you will be prompted to hand over your name, address, phone number, and some details about what you intend to sell.
Then, you will be taken to the admin dashboard for your store. Here, you will find the six steps you need to create your store…
1. Add products
This can be done a number of ways, but all are simple. If you have eBay, for example, products can be imported directly from there. For digital products, you will need to first install an app for digital product delivery, then add your products using that app. This is a simple process if you follow their guidance.
Shopify have a very handy (free) online manual that you can consult throughout the process, which answers most problems you could encounter.
A feature that’s really simple to use and also very handy on Shopify is that you can have up to 100 variations per product. So you can list one, and then have multiple options for colour, size etc.
Options are product-specific, so you can have one product with a set of options, and another product with a different set of options.
Best of all, having options like this is not limited to physical products. You can create options for anything. So instead of just selling an ebook, you could sell three options: one option that is just the ebook, another that is the ebook and additional supporting materials, and a third that includes everything and 30 days support, or similar.
2. Customise your design
After you’ve listed products you can make your shop look how you’d like it to by choosing a theme.
Like WordPress, Shopify has a very considerable theme store, which has a large selection of free and paid-for themes.
These themes are editable and easy to install (just click to install – paying if necessary – and then activate with one click).
3. Set up your domain name
If you want to use a custom domain for your shop, rather than including the ‘shopify’ in the web address, you will set it up in this step.
If you don’t have a web address to use for your shop but want to buy one, you can even do that through the site.
4. Set up shipping and tax rates
Here, you will choose to add details of any additional costs to your items (shipping etc), or you can let Shopify know if you have included them in your item price (e.g. VAT on ebooks).
5. Set up payments
In this section – perhaps the most important after adding your products – you will set up how customers will pay you.
Shopify uses Paypal, but there are many other options for those with other types of merchant account.
6. Open the doors to your online shop
With all that done you can make the shop public with the click of a button.
Initially, it will be password protected, so you can do some testing to make sure things look and function the way they should.
Add apps to make your shop even better…
Shopify has hundreds applications (free and paid-for) that you can use to make any shop run more smoothly, and to meet many different needs.
You can connect a Shopify shop to accounting software; you can add things to deal with your customer service; add email capture and other marketing tools; and even add apps to translate your store in to different languages.
Embed your Shopify shop on social sites and your website or blog…
Shopify offers widgets and/or plugins sites that are built in WordPress. These allow you to add products to your pages, posts, and sidebar.
You can also create a shop that sits on your Facebook page. There are many ways to integrate your Shopify store with Facebook, all of which are simple for those of us who aren’t too technical.
Get other people to sell for you…
One thing that I think is particularly exciting about Shopify is that it allows you to create your own affiliate programme.
This means you can encourage people to sell your products for you and earn a commission. You don’t even have to handle the payment processes.
I can’t cover everything (especially everything that I love) about Shopify in one message. But I do hope you might find what I have told you handy.
Shopify have a HUGE amount of help and information available as support for their customers.
If you think it sounds like something that may be useful for you and you want to learn more, you can check out their manual, their help and support section, and their ‘university’ which has some very handy content.
Have a great week and please don’t forget to answer that quick survey to help use decide on a new name.