eBay’s “Shop The World” campaign… Behind the scenes

In this article from The Guardian, Sarah Calcott who is a senior director of operations at eBay tells us that eBay’s new ad campaign  “Shop The World” is coming to a screen – be it TV, tablet or mobile – near you soon. The campaign makes a bold claim: that any moment of inspiration can be instantly shopped for on eBay.

You might be inspired by a rock concert, street artist, classic film or a marathon. Whatever you see that makes you think “I must have that”, eBay will stock it and you can buy it anywhere, anytime… Read the article in full courtesy of The Guardian here or to watch the new ad click on the video below.

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