Last week, we talked about Private Label Products and how they help create unique goods for your business, as well as eliminating heavy competition and reducing your eBay and PayPal listing and final selling fees.
I also promised you a free report on the subject, too, explaining how they can boost sales for your online business… and that exclusive document is now available for you to download! Simply click on the link for your own copy of ‘Private Label Products – and How They Make Your eBay Listings Unique’.
As you know, a Private Label Product is typically one created with the specific intention of allowing other sellers to personalise the item – with their own brand name and contact details, and their own labels and packaging. The end result is a product that looks very different from anything other people are selling, even though the base product might be available from countless different sellers.
But it’s not just re-labelling and repackaging a product that makes it stand out from the crowd on eBay. The private label item might even not be a product at all, in the physical sense of the word.
And it might not be the item itself – tangible or intangible – that accounts for heavy sales. It could, in fact, be the way the product is presented for sale.
Let me explain that last thought with examples of products falling under the broad umbrella of ‘private label’ or ‘unbranded’ goods and follow up with ideas for turning thousands of different items into unique products for you to sell on eBay at Christmas. This busy period being one when many sellers report profits four or five – sometimes six – times higher than the rest of the year.
Examples of Private Label Products
Those items include:
• The one previously discussed, where you buy products bearing no manufacturer or supplier details – not even a product name – and you add your own label and packaging printed with your chosen name for the product along with your contact details. Example ranges include skin creams, vitamins and health supplements mentioned in my free report. But there are countless more very different Private Label Products to choose from. Find them by keying ‘private label’, ‘unbranded’, ‘white label’ or similar terms into Google’s search box.
• PLR articles, books, and courses. My writing career began with PLR products – ‘Private Label Rights’ – which were books, articles and sometimes courses created by me for other people to sell. Buyers could alter the text, combine articles, create bundles of information products and even add their own name as author. Then resellers would blitz their own email lists and advertising sources with reader-only copies or conferring resell rights to other publishers. PLR articles and eBooks can be created and sold on eBay and at specialist information sites like JVZoo.com, warriorforum.com, fiverr.com, and many others.
Give this approach a try…
Write twenty short articles, 300 words each should do, about a popular niche subject – acne, tattoos, internet marketing or whatever area you may specialise in.
Compose a brief sales letter detailing how potential buyers will benefit from your PLR articles – by changing them slightly, for example, or bundling them with their own articles or work from freelance writers.
Finish with a list of titles for your articles and a short introduction to each, specify word count and charge ten or twenty pounds per bundle.
Offer your bundle at the Warrior Forum – a great place to sell PLR articles – with a link to PayHip.com where your bundle can be uploaded for automatic delivery when an order is placed and paid for (PayHip is simple to use and sellers are charged 5% of every sale).
• Public domain articles, books, music scores, photographs, films, and many other creative works that have lost or never had copyright protection. So you pick something from the public domain, recreate it in text or image format – maybe both – and you make sufficient changes to give your finished piece its own legal ‘derivative’ copyright. We’ve talked about this several times in my weekly eletter and monthly newsletter and you probably understand the basics already, but even so we’ll cover the public domain in more detail a few weeks from now.
• Items created for others to turn into their own new products, such as beads for making necklaces, greetings card blanks to create your own unique Christmas cards, jigsaw puzzles and numerous other products from create on demand printers, and so much more.
• Readymade items to break apart to form other high value items. Prints from vintage books, for example, removed from their original publication and scanned behind a mount – they’re very big sellers at Christmas, trust me on that. Main subjects: dogs, cats, famous artists like Van Gogh, topographical areas and early celebrities (Oscar Wilde, for example, and Russian royalty). Also try breaking up letters from legendary historical figures (someone recently cut separate words from a handwritten letter by Abraham Lincoln and sold separate pieces fixed to the base of a mounted print of the President – priced several hundred pounds apiece). Others are selling pieces of a meteorite (priced just under £225 each piece), chunks of the Berlin Wall (£224 plus per unit) and nuggets of coal from the Titanic (fifty pounds or so apiece).
• Almost anything lacking a maker’s name or trademark with nothing suggesting the item cannot be resold or altered or bundled.
Idea: buy colouring books from pound shops (pay one pound for five or more colouring books, add some colouring pencils, create a label personalised with the name of the intended recipient and charge upwards of £8 a time).
• So much more besides that I really think my brain has gone into overdrive! So now let me give you some ideas for making next Christmas on eBay your most profitable ever.
The Ideas… Copy as You Will!
Here’s your starter for many different money making ideas I will reveal between now and early December, just in time for the big seasonal spending frenzy
• Simply add a box or other decorative piece to an item making high sales and hefty profits for other sellers. Buy boxes readymade from numerous eBay sellers or make your own from templates priced in the low pounds at Etsy.com, allowing you to create as many boxes as you like. Alternatively, or as well as, add a label personalised with the recipient’s name, create a small envelope from vintage sheet music or a map (or just include free wrapping paper and a gift tag) to make your product more attractive than otherwise identical items.
• Create your own unique bundles from popular Christmas gift items. Socks, for example (create mix and match colour packs), add your own website URL and contact details and expect to sell to the same people next year without sharing your profits with eBay and PayPal. Another idea: buy greetings cards in bulk and sell in small quantities displayed inside see through envelopes with your business name included on a label inside the packet.
• Source your own exclusive images – create them yourself, have someone produce them for you, take and alter them slightly from the public domain – then upload them to produce on demand sites like Zazzle.com and Cafepress.com. At these sites they can be turned into thousands of different products, earning a commission for you on every sale. Let others make and sell products for you – as site owners or affiliates – or buy your own design goods at designer-discounted prices to sell on eBay or elsewhere.
Note: You can earn substantial commissions from images taking just a few minutes to upload to sites like Zazzle and Café Press. I know that for sure because I do it myself – and like other ‘designers’ I know some images won’t attract many sales and others will sell by the boatload. It all pans out into substantial profits from very quick and easy tasks.
Finally… Or Not Quite So…
I hope I’ve given you enough ideas to begin using Private Label Products and unbranded items to explode your own profits this Christmas on eBay.
But just to be sure I’m going to source and report back on many more ideas in the very near future.
So, as we say in the trade… ‘Keep Watching This Space’!