Digital Marketing

Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

By whatbizopp on December 15, 2017

Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

I was a bit surprised to get this email from an Indian Restaurant the other day. Why was I surprised? Well, firstly, I live in London, not Bexhill on Sea. Secondly, I’ve never heard of this restaurant, nor signed up to get email blasts related to Indian restaurants, as far as I can recall. I […]

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How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

By whatbizopp on November 17, 2017

How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

A couple of weeks ago I wrote to you about ethical stalking. It’s an essential online business marketing practice whereby you find out as much about your customers as possible – which includes getting in touch with them to find out what they really think. You can get brilliant results from this… such as higher […]

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Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

By whatbizopp on November 3, 2017

Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

Before I begin, let me be clear. We’re NOT advocating stalking people in real life. You know… following people down the street, hacking into their letters, standing outside their house, checking their Facebook pages every day… that kind of thing. But… As an online business there is a very good reason to stalk your customers […]

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The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

By whatbizopp on October 20, 2017

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

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The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

By whatbizopp on October 20, 2017

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

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Use This Simple Checklist to Ensure Your Sales Copy Works First Time

By whatbizopp on October 27, 2017

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

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Use This Simple Checklist to Ensure Your Sales Copy Works First Time

By whatbizopp on October 27, 2017

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

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Why Getting Email Unsubscribes is Good for Your Deliverability and Sales

By whatbizopp on October 6, 2017

Why Getting Email Unsubscribes is Good for Your Deliverability and Sales

The other day I got this message… “I love it when you send out a well-crafted email out from your small business and then you see the unsubscribe numbers a day later.” I think it was meant as a bit of dry humour… …sort of… But there was an air of serious disappointment and frustration […]

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Case Study: How to seduce your hungriest, keenest customers on Twitter

By whatbizopp on September 22, 2017

Case Study: How to seduce your hungriest, keenest customers on Twitter

Here’s something to try on your social media channels this week. It’s easy to do and well worth testing to see the results. Because if done right you can… • Find qualified new social media followers to turn into website visitors, subscribers and customers. • Get your social media posts shared more widely. • Tap […]

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Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy

By whatbizopp on September 15, 2017

Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy

Here’s a business that’s smashing it online… Well, in my opinion anyway. They are doing a LOT right with their online marketing. And even if your business is completely unrelated to theirs, there’s a lot you can steal. By the way, that doesn’t mean copy word for word, colour for colour. It means take the […]

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12 Design Howlers That Could Ruin Your Website

By whatbizopp on September 8, 2017

12 Design Howlers That Could Ruin Your Website

A lot of people panic over website design. They spend way too much time and money on fancy logos and silly little flourishes that don’t make a difference to their bottom line. I’m VERY guilty of this. The thing is, ultimately, your customers are looking for good advice, useful information and products that will make […]

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5 simple ways to keep your information safe from hackers

By whatbizopp on August 25, 2017

5 simple ways to keep your information safe from hackers

With every amazing, super-convenient thing that’s created online… …like Amazon… Spotify… Netflix… …there are at least a hundred other things that seem hell-bent on frustrating us. Like phishing scams, viruses, ransomware, hackers, cat memes and so on. As our lives are evermore digitised (email, banking, Social Media) it’s more important than ever to take precautions. […]

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