Digital Marketing

5 simple ways to keep your information safe from hackers

5 simple ways to keep your information safe from hackers

With every amazing, super-convenient thing that’s created online… …like Amazon… Spotify… Netflix… …there are at least a hundred other things that seem hell-bent on frustrating us. Like phishing scams, viruses, ransomware, hackers, cat memes and so on. As our lives are evermore digitised (email, banking, Social Media) it’s more important than ever to take precautions. […]

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5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As barbaric as it sounds the king believed […]

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5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As barbaric as it sounds the king believed […]

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Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

For a small business or start up, there’s nothing worse… You spend days, weeks, months… even years… on an idea for a website, product or service… Then launch day comes. You’re excited. Butterflies in your stomach… Dreams in your head about how successful this idea will be – how many customers you’ll get and how […]

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Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

For a small business or start up, there’s nothing worse… You spend days, weeks, months… even years… on an idea for a website, product or service… Then launch day comes. You’re excited. Butterflies in your stomach… Dreams in your head about how successful this idea will be – how many customers you’ll get and how […]

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Case Study: How to Use Lead Magnets to Persuade Total Strangers to Follow You

Case Study: How to Use Lead Magnets to Persuade Total Strangers to Follow You

Today we’ve going to look at how to seduce total strangers… Don’t worry, it’s nothing sinister. This is completely ethical (and has nothing to do with dodgy dating techniques). This is about attracting and then seducing the people who visit your website… They might have discovered your site through a recommendation or through social media… […]

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How to use this 8 part ‘stepping stone’ strategy to turn your visitors into customers

How to use this 8 part ‘stepping stone’ strategy to turn your visitors into customers

“If you build it, they will come.” This what Kevin Costner’s character says in Field of Dreams. Can’t say I care much for the film, but it’s amazing that a simple line can quickly pass into common parlance. When people say this phrase, they mean the following: Create something of genuine worth, and eventually people […]

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How to Give Yourself a Free Boost in Leads, Sales and Customer Buzz Using Facebook Live

How to Give Yourself a Free Boost in Leads, Sales and Customer Buzz Using Facebook Live

Most businesses and start-ups aren’t aware of this yet… But it can give you a HUGE free coverage boost on for very little effort. Right now Facebook are massively pushing their new ‘Live Stream’ feature. I’m sure you’ve seen it appearing in your newsfeed from time to time. “So and so is live” or “So […]

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Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

  So many business gurus claim they are ‘self-made’. Self-motivated? Yes, of course. Willing to take a bold risk to achieve a goal? Yes, indeed. But have they created their business out of absolutely nothing? Nah, not really. They’ve succeeded because of the millions of experts, labourers and investors who have developed technology… publishing platforms… […]

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Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

  So many business gurus claim they are ‘self-made’. Self-motivated? Yes, of course. Willing to take a bold risk to achieve a goal? Yes, indeed. But have they created their business out of absolutely nothing? Nah, not really. They’ve succeeded because of the millions of experts, labourers and investors who have developed technology… publishing platforms… […]

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Case Study: 4 Successful Businesses that Started on a Shoestring

Case Study: 4 Successful Businesses that Started on a Shoestring

It’s been a few years since I went to a music festival… Sleeping in a tent gives me backache and I get stressed in big crowds. Plus, you know… AGE. So I was lazily watching the Glastonbury coverage on TV the other weekend when Ed Sheeran came on stage. He was headlining the entire festival […]

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The Golden Rule of Persuasive Communication and How to Create a 3D Customer Avatar

The Golden Rule of Persuasive Communication and How to Create a 3D Customer Avatar

I once went to a funeral of a great aunt. As I sat on the cold pew I discovered that nobody in the family had offered to do the eulogy. Not because she was massively unpopular (although she was a prickly character and a little bit… Victorian…) but because they thought the vicar would do […]

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How to tap into your customer’s 200,000 year old ‘Primal Brain’

How to tap into your customer’s 200,000 year old ‘Primal Brain’

Evolution hasn’t caught up yet. 200,000 years ago the earliest humans walked from the Savannah Plain and spread across the world… Today we live in a cutting-edge world that’s pushing the boundaries in nanotechnology, driver-less cars and smartphones. Yet we haven’t really changed… Our ‘ancient’ brain is still hard-wired to respond when our emotions are […]

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How to take an ‘X-ray’ peek at you and your rivals’ online traffic

How to take an ‘X-ray’ peek at you and your rivals’ online traffic

A few weeks ago I asked the question… Are you embarrassed by your website? By that I meant… Does it reflect the personality and quality of your business? Is it easy to navigate? Does it do everything you want it to? Is it getting you enough (or any) visitors, enquirers, subscribers and customers? Right now […]

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