Digital Marketing Archive

Email Swipe File: How to Communicate with Your Customers and Clients During the Covid-19 Lockdown

By whatbizopp on March 30, 2020

I hope you’re staying safe. With the Covid-19 lockdown in place, the well-being of your staff and customers is obviously the number one priority. However these restrictions have put a huge burden on businesses, many of whom can’t afford to shut down for a week, let alone 3 months. Pubs, bars, theatres, cafes and restaurants […]

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This is the Next Internet Gold-Rush, But Few People Realise It

By whatbizopp on May 17, 2019

Some people think the days of the ordinary home entrepreneur making really big money on the Internet have passed. After all, the big innovations have happened haven’t they? Think back to the days when eBay came along… when Amazon started… when the blogging craze erupted… when email marketing exploded onto the scene… when videos became […]

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How to Send Out Email Broadcasts for Free (Our Low Down on 8 of the Best Providers)

By whatbizopp on February 15, 2019

Savvy marketers have known this for over 3,000 years… The money is in the list. If you have a good product and an engaged list you have a license to print money – it’s as simple as that. You don’t need an expensive bricks and mortar premises… you don’t need a team of sales staff… […]

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How to Send Out Email Broadcasts for Free (Our Low Down on 8 of the Best Providers)

By whatbizopp on February 15, 2019

Savvy marketers have known this for over 3,000 years… The money is in the list. If you have a good product and an engaged list you have a license to print money – it’s as simple as that. You don’t need an expensive bricks and mortar premises… you don’t need a team of sales staff… […]

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How to Identify any Font From an Image Instantly Using this Free Online Tool

By whatbizopp on November 13, 2018

Ever seen a great font on a website or advert or banner and thought… “I wish I could find out what it is so I can use it for my own stuff…”? The good news is there’s a simple and free way to do just that. You don’t have to ask a graphic designer… You […]

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Case Study: How They Turned this ‘Boring’ Product into a Brilliant Website

By whatbizopp on October 2, 2018

From time to time I get emails from people saying that our advice is all well and good but… ”It doesn’t really work for my business”. What they mean is this… I am always telling you that to get customers and make your website visible you must deliver free content that’s inspiring, interesting and useful. […]

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2 Proven Formulas You Can Use to Sell Absolutely Anything

By whatbizopp on September 5, 2018

Imagine I’m Willy Wonka flinging open the gates of the online business Chocolate Factory. “Come inside and see the magic of persuasion revealed!” Unless you end up like Augustus Gloop, and fall into a chocolate lake, I’m going to show you two powerful methods of persuasion used by direct response copywriters to hook potential customers. […]

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Spend Less Time and Get Better Results on Social Media Using this Free Tool

By whatbizopp on August 3, 2018

The phrase “mind-boggling” is a bit over-used. You hear it in contexts like this… “The number of choices on this menu is mind-boggling.” “Enjoy this mind-boggling board game”. “I don’t know what she turned me down, it’s mind-boggling”. Hmm… But these aren’t really boggling the mind. What the phrase actually means is ‘intellectually overwhelming’. It […]

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How to Pick the Perfect Profile Photo (Hint: Don’t Trust Your Instincts!)

By whatbizopp on July 3, 2018

“What on earth do you look like?” Those used to be my mum’s words… Usually when I dressed up to go out with my mates as a teenager. Quite frankly, I couldn’t see the problem… Floppy long hair all over my face so just my nose poked out, jeans with rips… about 20 insolent badges crammed […]

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Use this Quick and Easy ‘Image Fix’ to Boost Your Website Traffic

By whatbizopp on June 26, 2018

We’ve looked at how you can use Google’s own data to test and improve your website traffic and conversions. One of the key areas they urge you to consider is the page load speed. I know, I know, it sounds very technical and pedestrian. I mean surely it’s ALL about the marketing, the copy, the […]

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Do You Measure Up? Ignore the Hunches and Check Out These Metrics Instead

By whatbizopp on June 11, 2018

Sales are the ultimate benchmark, but they aren’t the only metric… There’s also traffic, exposure, leads, brand identity and so on. The truth is there’s no way you can ever really know how well your business is doing… unless you can find a way to measure the impact of your Social Media posts, website articles […]

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Use ‘Think With Google’ to give yourself an edge uncovering data trends within your niche

By whatbizopp on May 25, 2018

Last year, three Google Artificial Intelligence (AI) bots learned to encrypt their communications… in their OWN language… a language that they kept secret from any humans who might be listening in. I don’t know if you’ve seen the Terminator films, but this is how it all begins, isn’t it? It starts with artificially intelligent computer […]

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Case Study: 5 Killer Examples of GDPR Explainer Emails

By whatbizopp on May 18, 2018

Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T UNDERSTAND! Business owners, marketers and service providers are all asking what […]

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Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content

By whatbizopp on March 16, 2018

Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know what they’re doing. And when it […]

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How to Cut Through the Internet Noise Using the Power of One

By whatbizopp on March 9, 2018

The other day I was driving to a meeting outside London. My CD player is broken so I started to mess around with the car radio, trying to find something decent. Radio 4 was too annoying – one of those plays where the actors have bad American accent. Radio 1 – well, I’m far too […]

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