Digital Marketing

How to Make Money From Your List

How to Make Money From Your List

“THE MONEY IS IN THE LIST!”  This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

The post How to Make Money From Your List appeared first on Digital Upstart.

...

How to Make Money From Your List

How to Make Money From Your List

“THE MONEY IS IN THE LIST!”  This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

The post How to Make Money From Your List appeared first on Digital Upstart.

...

The Awesome Publicity Power of a Lambchop Astronaut

The Awesome Publicity Power of a Lambchop Astronaut

The Cotwsolds, England, 2014. On a clear afternoon, a weather balloon slowly rises above the trees. Beneath the balloon, something small and brown is stuck on the end of a fork. It’s a lamb chop. There’s a camera on the balloon, filming this lambchop as it rises higher and higher, eventually reaching 25,000 metres… entering […]

The post The Awesome Publicity Power of a Lambchop Astronaut appeared first on Digital Upstart.

...

How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

Have you got an email newsletter for your online business yet? There’s absolutely no reason to hesitate… It doesn’t matter if you’ve not yet got a product, or you’re only just setting up your website. Even if you’re not collecting email addresses, you’re missing out. Each email subscriber could be worth £2… £10… £50 or […]

The post How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One appeared first on Digital Upstart.

...

Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

I was a bit surprised to get this email from an Indian Restaurant the other day. Why was I surprised? Well, firstly, I live in London, not Bexhill on Sea. Secondly, I’ve never heard of this restaurant, nor signed up to get email blasts related to Indian restaurants, as far as I can recall. I […]

The post Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing appeared first on Digital Upstart.

...

How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

A couple of weeks ago I wrote to you about ethical stalking. It’s an essential online business marketing practice whereby you find out as much about your customers as possible – which includes getting in touch with them to find out what they really think. You can get brilliant results from this… such as higher […]

The post How to Use Surveys to Find Out What Your Customers Really Want [Includes Template] appeared first on Digital Upstart.

...

Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

Before I begin, let me be clear. We’re NOT advocating stalking people in real life. You know… following people down the street, hacking into their letters, standing outside their house, checking their Facebook pages every day… that kind of thing. But… As an online business there is a very good reason to stalk your customers […]

The post Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results appeared first on Digital Upstart.

...

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

The post The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business appeared first on Digital Upstart.

...

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

The post The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business appeared first on Digital Upstart.

...

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

The post Use This Simple Checklist to Ensure Your Sales Copy Works First Time appeared first on Digital Upstart.

...

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

The post Use This Simple Checklist to Ensure Your Sales Copy Works First Time appeared first on Digital Upstart.

...

Why Getting Email Unsubscribes is Good for Your Deliverability and Sales

Why Getting Email Unsubscribes is Good for Your Deliverability and Sales

The other day I got this message… “I love it when you send out a well-crafted email out from your small business and then you see the unsubscribe numbers a day later.” I think it was meant as a bit of dry humour… …sort of… But there was an air of serious disappointment and frustration […]

The post Why Getting Email Unsubscribes is Good for Your Deliverability and Sales appeared first on Digital Upstart.

...

Case Study: How to seduce your hungriest, keenest customers on Twitter

Case Study: How to seduce your hungriest, keenest customers on Twitter

Here’s something to try on your social media channels this week. It’s easy to do and well worth testing to see the results. Because if done right you can… • Find qualified new social media followers to turn into website visitors, subscribers and customers. • Get your social media posts shared more widely. • Tap […]

The post Case Study: How to seduce your hungriest, keenest customers on Twitter appeared first on Digital Upstart.

...

1 2 3 12