Digital Marketing Archive

Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content

By whatbizopp on March 16, 2018

Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know what they’re doing. And when it […]

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How to Cut Through the Internet Noise Using the Power of One

By whatbizopp on March 9, 2018

The other day I was driving to a meeting outside London. My CD player is broken so I started to mess around with the car radio, trying to find something decent. Radio 4 was too annoying – one of those plays where the actors have bad American accent. Radio 1 – well, I’m far too […]

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Is Fake News Ruining Your Business?

By whatbizopp on February 23, 2018

Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff and bluster and fudging going on in […]

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How to Make Money From Your List

By whatbizopp on February 9, 2018

“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

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How to Make Money From Your List

By whatbizopp on February 9, 2018

“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

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The Awesome Publicity Power of a Lambchop Astronaut

By whatbizopp on February 2, 2018

The Cotwsolds, England, 2014. On a clear afternoon, a weather balloon slowly rises above the trees. Beneath the balloon, something small and brown is stuck on the end of a fork. It’s a lamb chop. There’s a camera on the balloon, filming this lambchop as it rises higher and higher, eventually reaching 25,000 metres… entering […]

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How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

By whatbizopp on January 26, 2018

Have you got an email newsletter for your online business yet? There’s absolutely no reason to hesitate… It doesn’t matter if you’ve not yet got a product, or you’re only just setting up your website. Even if you’re not collecting email addresses, you’re missing out. Each email subscriber could be worth £2… £10… £50 or […]

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Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

By whatbizopp on December 15, 2017

I was a bit surprised to get this email from an Indian Restaurant the other day. Why was I surprised? Well, firstly, I live in London, not Bexhill on Sea. Secondly, I’ve never heard of this restaurant, nor signed up to get email blasts related to Indian restaurants, as far as I can recall. I […]

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The Digital Upstart Highlights of 2017

By whatbizopp on December 8, 2017

I love all the ‘Best of 2017’ lists that appear EVERYWHERE at this time of year, in almost every publication and website you can think of. It’s not the albums or films that I’ve heard or seen that I care about seeing on these lists… It’s the ones I’ve missed – or the ones I […]

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Let’s Make 2018 Your Breakthrough Year (But First I Need Your Help)

By whatbizopp on November 30, 2017

I want to make sure we deliver you the best marketing advice possible here at DU. To do that we have to plan way ahead. Next week, we’re all going to sit down and plan out what we’re going to do after Christmas and New Year. We all want 2018 to be the year in […]

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How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

By whatbizopp on November 17, 2017

A couple of weeks ago I wrote to you about ethical stalking. It’s an essential online business marketing practice whereby you find out as much about your customers as possible – which includes getting in touch with them to find out what they really think. You can get brilliant results from this… such as higher […]

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Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

By whatbizopp on November 3, 2017

Before I begin, let me be clear. We’re NOT advocating stalking people in real life. You know… following people down the street, hacking into their letters, standing outside their house, checking their Facebook pages every day… that kind of thing. But… As an online business there is a very good reason to stalk your customers […]

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The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

By whatbizopp on October 20, 2017

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

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The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

By whatbizopp on October 20, 2017

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

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Use This Simple Checklist to Ensure Your Sales Copy Works First Time

By whatbizopp on October 27, 2017

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

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