Digital Marketing Archive

Do You Measure Up? Ignore the Hunches and Check Out These Metrics Instead

By whatbizopp on June 11, 2018

Sales are the ultimate benchmark, but they aren’t the only metric… There’s also traffic, exposure, leads, brand identity and so on. The truth is there’s no way you can ever really know how well your business is doing… unless you can find a way to measure the impact of your Social Media posts, website articles […]

The post Do You Measure Up? Ignore the Hunches and Check Out These Metrics Instead appeared first on Digital Upstart.

...

Use ‘Think With Google’ to give yourself an edge uncovering data trends within your niche

By whatbizopp on May 25, 2018

Last year, three Google Artificial Intelligence (AI) bots learned to encrypt their communications… in their OWN language… a language that they kept secret from any humans who might be listening in. I don’t know if you’ve seen the Terminator films, but this is how it all begins, isn’t it? It starts with artificially intelligent computer […]

The post Use ‘Think With Google’ to give yourself an edge uncovering data trends within your niche appeared first on Digital Upstart.

...

Case Study: 5 Killer Examples of GDPR Explainer Emails

By whatbizopp on May 18, 2018

Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T UNDERSTAND! Business owners, marketers and service providers are all asking what […]

The post Case Study: 5 Killer Examples of GDPR Explainer Emails appeared first on Digital Upstart.

...

Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content

By whatbizopp on March 16, 2018

Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know what they’re doing. And when it […]

The post Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content appeared first on Digital Upstart.

...

How to Cut Through the Internet Noise Using the Power of One

By whatbizopp on March 9, 2018

The other day I was driving to a meeting outside London. My CD player is broken so I started to mess around with the car radio, trying to find something decent. Radio 4 was too annoying – one of those plays where the actors have bad American accent. Radio 1 – well, I’m far too […]

The post How to Cut Through the Internet Noise Using the Power of One appeared first on Digital Upstart.

...

Is Fake News Ruining Your Business?

By whatbizopp on February 23, 2018

Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff and bluster and fudging going on in […]

The post Is Fake News Ruining Your Business? appeared first on Digital Upstart.

...

How to Make Money From Your List

By whatbizopp on February 9, 2018

“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

The post How to Make Money From Your List appeared first on Digital Upstart.

...

How to Make Money From Your List

By whatbizopp on February 9, 2018

“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

The post How to Make Money From Your List appeared first on Digital Upstart.

...

The Awesome Publicity Power of a Lambchop Astronaut

By whatbizopp on February 2, 2018

The Cotwsolds, England, 2014. On a clear afternoon, a weather balloon slowly rises above the trees. Beneath the balloon, something small and brown is stuck on the end of a fork. It’s a lamb chop. There’s a camera on the balloon, filming this lambchop as it rises higher and higher, eventually reaching 25,000 metres… entering […]

The post The Awesome Publicity Power of a Lambchop Astronaut appeared first on Digital Upstart.

...

How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

By whatbizopp on January 26, 2018

Have you got an email newsletter for your online business yet? There’s absolutely no reason to hesitate… It doesn’t matter if you’ve not yet got a product, or you’re only just setting up your website. Even if you’re not collecting email addresses, you’re missing out. Each email subscriber could be worth £2… £10… £50 or […]

The post How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One appeared first on Digital Upstart.

...

Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

By whatbizopp on December 15, 2017

I was a bit surprised to get this email from an Indian Restaurant the other day. Why was I surprised? Well, firstly, I live in London, not Bexhill on Sea. Secondly, I’ve never heard of this restaurant, nor signed up to get email blasts related to Indian restaurants, as far as I can recall. I […]

The post Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing appeared first on Digital Upstart.

...

The Digital Upstart Highlights of 2017

By whatbizopp on December 8, 2017

I love all the ‘Best of 2017’ lists that appear EVERYWHERE at this time of year, in almost every publication and website you can think of. It’s not the albums or films that I’ve heard or seen that I care about seeing on these lists… It’s the ones I’ve missed – or the ones I […]

The post The Digital Upstart Highlights of 2017 appeared first on Digital Upstart.

...

Let’s Make 2018 Your Breakthrough Year (But First I Need Your Help)

By whatbizopp on November 30, 2017

I want to make sure we deliver you the best marketing advice possible here at DU. To do that we have to plan way ahead. Next week, we’re all going to sit down and plan out what we’re going to do after Christmas and New Year. We all want 2018 to be the year in […]

The post Let’s Make 2018 Your Breakthrough Year (But First I Need Your Help) appeared first on Digital Upstart.

...

How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

By whatbizopp on November 17, 2017

A couple of weeks ago I wrote to you about ethical stalking. It’s an essential online business marketing practice whereby you find out as much about your customers as possible – which includes getting in touch with them to find out what they really think. You can get brilliant results from this… such as higher […]

The post How to Use Surveys to Find Out What Your Customers Really Want [Includes Template] appeared first on Digital Upstart.

...

Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

By whatbizopp on November 3, 2017

Before I begin, let me be clear. We’re NOT advocating stalking people in real life. You know… following people down the street, hacking into their letters, standing outside their house, checking their Facebook pages every day… that kind of thing. But… As an online business there is a very good reason to stalk your customers […]

The post Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results appeared first on Digital Upstart.

...