Digital Marketing Archive

Case Study: How They Turned this ‘Boring’ Product into a Brilliant Website

By whatbizopp on October 2, 2018

From time to time I get emails from people saying that our advice is all well and good but… ”It doesn’t really work for my business”. What they mean is this… I am always telling you that to get customers and make your website visible you must deliver free content that’s inspiring, interesting and useful. […]

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2 Proven Formulas You Can Use to Sell Absolutely Anything

By whatbizopp on September 5, 2018

Imagine I’m Willy Wonka flinging open the gates of the online business Chocolate Factory. “Come inside and see the magic of persuasion revealed!” Unless you end up like Augustus Gloop, and fall into a chocolate lake, I’m going to show you two powerful methods of persuasion used by direct response copywriters to hook potential customers. […]

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Spend Less Time and Get Better Results on Social Media Using this Free Tool

By whatbizopp on August 3, 2018

The phrase “mind-boggling” is a bit over-used. You hear it in contexts like this… “The number of choices on this menu is mind-boggling.” “Enjoy this mind-boggling board game”. “I don’t know what she turned me down, it’s mind-boggling”. Hmm… But these aren’t really boggling the mind. What the phrase actually means is ‘intellectually overwhelming’. It […]

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How to Pick the Perfect Profile Photo (Hint: Don’t Trust Your Instincts!)

By whatbizopp on July 3, 2018

“What on earth do you look like?” Those used to be my mum’s words… Usually when I dressed up to go out with my mates as a teenager. Quite frankly, I couldn’t see the problem… Floppy long hair all over my face so just my nose poked out, jeans with rips… about 20 insolent badges crammed […]

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Use this Quick and Easy ‘Image Fix’ to Boost Your Website Traffic

By whatbizopp on June 26, 2018

We’ve looked at how you can use Google’s own data to test and improve your website traffic and conversions. One of the key areas they urge you to consider is the page load speed. I know, I know, it sounds very technical and pedestrian. I mean surely it’s ALL about the marketing, the copy, the […]

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Do You Measure Up? Ignore the Hunches and Check Out These Metrics Instead

By whatbizopp on June 11, 2018

Sales are the ultimate benchmark, but they aren’t the only metric… There’s also traffic, exposure, leads, brand identity and so on. The truth is there’s no way you can ever really know how well your business is doing… unless you can find a way to measure the impact of your Social Media posts, website articles […]

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Use ‘Think With Google’ to give yourself an edge uncovering data trends within your niche

By whatbizopp on May 25, 2018

Last year, three Google Artificial Intelligence (AI) bots learned to encrypt their communications… in their OWN language… a language that they kept secret from any humans who might be listening in. I don’t know if you’ve seen the Terminator films, but this is how it all begins, isn’t it? It starts with artificially intelligent computer […]

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Case Study: 5 Killer Examples of GDPR Explainer Emails

By whatbizopp on May 18, 2018

Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T UNDERSTAND! Business owners, marketers and service providers are all asking what […]

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Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content

By whatbizopp on March 16, 2018

Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know what they’re doing. And when it […]

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How to Cut Through the Internet Noise Using the Power of One

By whatbizopp on March 9, 2018

The other day I was driving to a meeting outside London. My CD player is broken so I started to mess around with the car radio, trying to find something decent. Radio 4 was too annoying – one of those plays where the actors have bad American accent. Radio 1 – well, I’m far too […]

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Is Fake News Ruining Your Business?

By whatbizopp on February 23, 2018

Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff and bluster and fudging going on in […]

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How to Make Money From Your List

By whatbizopp on February 9, 2018

“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

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How to Make Money From Your List

By whatbizopp on February 9, 2018

“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

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The Awesome Publicity Power of a Lambchop Astronaut

By whatbizopp on February 2, 2018

The Cotwsolds, England, 2014. On a clear afternoon, a weather balloon slowly rises above the trees. Beneath the balloon, something small and brown is stuck on the end of a fork. It’s a lamb chop. There’s a camera on the balloon, filming this lambchop as it rises higher and higher, eventually reaching 25,000 metres… entering […]

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How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

By whatbizopp on January 26, 2018

Have you got an email newsletter for your online business yet? There’s absolutely no reason to hesitate… It doesn’t matter if you’ve not yet got a product, or you’re only just setting up your website. Even if you’re not collecting email addresses, you’re missing out. Each email subscriber could be worth £2… £10… £50 or […]

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