Digital Marketing

How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

How to Use Surveys to Find Out What Your Customers Really Want [Includes Template]

A couple of weeks ago I wrote to you about ethical stalking. It’s an essential online business marketing practice whereby you find out as much about your customers as possible – which includes getting in touch with them to find out what they really think. You can get brilliant results from this… such as higher […]

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Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

Why ‘Ethical Stalking’ Will Improve Your Online Marketing Results

Before I begin, let me be clear. We’re NOT advocating stalking people in real life. You know… following people down the street, hacking into their letters, standing outside their house, checking their Facebook pages every day… that kind of thing. But… As an online business there is a very good reason to stalk your customers […]

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The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

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The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

The 7 Benefits of Using Crowdfunding Instead of Banks to Raise Capital and Awareness for Your Business

I got an email today that made me laugh. It was from an online business called Crowdfunder. It helps small businesses, sole traders, artists and anyone with a good idea to raise money for their project. To do this, a business makes a little online pitch on their website about why their product or service […]

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Use This Simple Checklist to Ensure Your Sales Copy Works First Time

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

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Use This Simple Checklist to Ensure Your Sales Copy Works First Time

Use This Simple Checklist to Ensure Your Sales Copy Works First Time

“Tom, how do you do it?” This was the question asked me by a friend the other day. He wasn’t marvelling at my ability to eat a starter, main course AND desert. Nor was he asking about my excellent collection of humorous T-Shirts. He was wondering how I wrote copy for a living. He sees […]

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Why Getting Email Unsubscribes is Good for Your Deliverability and Sales

Why Getting Email Unsubscribes is Good for Your Deliverability and Sales

The other day I got this message… “I love it when you send out a well-crafted email out from your small business and then you see the unsubscribe numbers a day later.” I think it was meant as a bit of dry humour… …sort of… But there was an air of serious disappointment and frustration […]

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Case Study: How to seduce your hungriest, keenest customers on Twitter

Case Study: How to seduce your hungriest, keenest customers on Twitter

Here’s something to try on your social media channels this week. It’s easy to do and well worth testing to see the results. Because if done right you can… • Find qualified new social media followers to turn into website visitors, subscribers and customers. • Get your social media posts shared more widely. • Tap […]

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Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy

Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy

Here’s a business that’s smashing it online… Well, in my opinion anyway. They are doing a LOT right with their online marketing. And even if your business is completely unrelated to theirs, there’s a lot you can steal. By the way, that doesn’t mean copy word for word, colour for colour. It means take the […]

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12 Design Howlers That Could Ruin Your Website

12 Design Howlers That Could Ruin Your Website

A lot of people panic over website design. They spend way too much time and money on fancy logos and silly little flourishes that don’t make a difference to their bottom line. I’m VERY guilty of this. The thing is, ultimately, your customers are looking for good advice, useful information and products that will make […]

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5 simple ways to keep your information safe from hackers

5 simple ways to keep your information safe from hackers

With every amazing, super-convenient thing that’s created online… …like Amazon… Spotify… Netflix… …there are at least a hundred other things that seem hell-bent on frustrating us. Like phishing scams, viruses, ransomware, hackers, cat memes and so on. As our lives are evermore digitised (email, banking, Social Media) it’s more important than ever to take precautions. […]

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5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As barbaric as it sounds the king believed […]

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5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As barbaric as it sounds the king believed […]

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Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

For a small business or start up, there’s nothing worse… You spend days, weeks, months… even years… on an idea for a website, product or service… Then launch day comes. You’re excited. Butterflies in your stomach… Dreams in your head about how successful this idea will be – how many customers you’ll get and how […]

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