Digital Marketing Archive

Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy

By whatbizopp on September 15, 2017

Here’s a business that’s smashing it online… Well, in my opinion anyway. They are doing a LOT right with their online marketing. And even if your business is completely unrelated to theirs, there’s a lot you can steal. By the way, that doesn’t mean copy word for word, colour for colour. It means take the […]

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12 Design Howlers That Could Ruin Your Website

By whatbizopp on September 8, 2017

A lot of people panic over website design. They spend way too much time and money on fancy logos and silly little flourishes that don’t make a difference to their bottom line. I’m VERY guilty of this. The thing is, ultimately, your customers are looking for good advice, useful information and products that will make […]

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A Lazy Way to Get Traffic from Old Blog Posts

By whatbizopp on September 1, 2017

I love ‘lazy’ shortcuts like these… Especially when they give your readers more of what they want and free up your time. There are so many little daily tasks involved in running an online business. So anything you can do to free up some space to work on other things is a bonus. That’s why […]

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5 simple ways to keep your information safe from hackers

By whatbizopp on August 25, 2017

With every amazing, super-convenient thing that’s created online… …like Amazon… Spotify… Netflix… …there are at least a hundred other things that seem hell-bent on frustrating us. Like phishing scams, viruses, ransomware, hackers, cat memes and so on. As our lives are evermore digitised (email, banking, Social Media) it’s more important than ever to take precautions. […]

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5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

By whatbizopp on August 10, 2017

524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As barbaric as it sounds the king believed […]

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5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails

By whatbizopp on August 10, 2017

524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As barbaric as it sounds the king believed […]

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Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

By whatbizopp on August 3, 2017

For a small business or start up, there’s nothing worse… You spend days, weeks, months… even years… on an idea for a website, product or service… Then launch day comes. You’re excited. Butterflies in your stomach… Dreams in your head about how successful this idea will be – how many customers you’ll get and how […]

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Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success

By whatbizopp on August 3, 2017

For a small business or start up, there’s nothing worse… You spend days, weeks, months… even years… on an idea for a website, product or service… Then launch day comes. You’re excited. Butterflies in your stomach… Dreams in your head about how successful this idea will be – how many customers you’ll get and how […]

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Case Study: How to Use Lead Magnets to Persuade Total Strangers to Follow You

By whatbizopp on July 28, 2017

Today we’ve going to look at how to seduce total strangers… Don’t worry, it’s nothing sinister. This is completely ethical (and has nothing to do with dodgy dating techniques). This is about attracting and then seducing the people who visit your website… They might have discovered your site through a recommendation or through social media… […]

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How to use this 8 part ‘stepping stone’ strategy to turn your visitors into customers

By whatbizopp on July 21, 2017

“If you build it, they will come.” This what Kevin Costner’s character says in Field of Dreams. Can’t say I care much for the film, but it’s amazing that a simple line can quickly pass into common parlance. When people say this phrase, they mean the following: Create something of genuine worth, and eventually people […]

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How to Give Yourself a Free Boost in Leads, Sales and Customer Buzz Using Facebook Live

By whatbizopp on July 14, 2017

Most businesses and start-ups aren’t aware of this yet… But it can give you a HUGE free coverage boost on for very little effort. Right now Facebook are massively pushing their new ‘Live Stream’ feature. I’m sure you’ve seen it appearing in your newsfeed from time to time. “So and so is live” or “So […]

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Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

By whatbizopp on July 6, 2017

So many business gurus claim they are ‘self-made’. Self-motivated? Yes, of course. Willing to take a bold risk to achieve a goal? Yes, indeed. But have they created their business out of absolutely nothing? Nah, not really. They’ve succeeded because of the millions of experts, labourers and investors who have developed technology… publishing platforms… […]

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Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

By whatbizopp on July 6, 2017

So many business gurus claim they are ‘self-made’. Self-motivated? Yes, of course. Willing to take a bold risk to achieve a goal? Yes, indeed. But have they created their business out of absolutely nothing? Nah, not really. They’ve succeeded because of the millions of experts, labourers and investors who have developed technology… publishing platforms… […]

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Case Study: 4 Successful Businesses that Started on a Shoestring

By whatbizopp on June 29, 2017

It’s been a few years since I went to a music festival… Sleeping in a tent gives me backache and I get stressed in big crowds. Plus, you know… AGE. So I was lazily watching the Glastonbury coverage on TV the other weekend when Ed Sheeran came on stage. He was headlining the entire festival […]

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The Golden Rule of Persuasive Communication and How to Create a 3D Customer Avatar

By whatbizopp on March 28, 2017

I once went to a funeral of a great aunt. As I sat on the cold pew I discovered that nobody in the family had offered to do the eulogy. Not because she was massively unpopular (although she was a prickly character and a little bit… Victorian…) but because they thought the vicar would do […]

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