Digital Marketing

How to use this 8 part ‘stepping stone’ strategy to turn your visitors into customers

How to use this 8 part ‘stepping stone’ strategy to turn your visitors into customers

“If you build it, they will come.” This what Kevin Costner’s character says in Field of Dreams. Can’t say I care much for the film, but it’s amazing that a simple line can quickly pass into common parlance. When people say this phrase, they mean the following: Create something of genuine worth, and eventually people […]

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How to Give Yourself a Free Boost in Leads, Sales and Customer Buzz Using Facebook Live

How to Give Yourself a Free Boost in Leads, Sales and Customer Buzz Using Facebook Live

Most businesses and start-ups aren’t aware of this yet… But it can give you a HUGE free coverage boost on for very little effort. Right now Facebook are massively pushing their new ‘Live Stream’ feature. I’m sure you’ve seen it appearing in your newsfeed from time to time. “So and so is live” or “So […]

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Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

  So many business gurus claim they are ‘self-made’. Self-motivated? Yes, of course. Willing to take a bold risk to achieve a goal? Yes, indeed. But have they created their business out of absolutely nothing? Nah, not really. They’ve succeeded because of the millions of experts, labourers and investors who have developed technology… publishing platforms… […]

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Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

Why You Should Look at What Other Businesses Are Doing and Then Ethically Copy Them

  So many business gurus claim they are ‘self-made’. Self-motivated? Yes, of course. Willing to take a bold risk to achieve a goal? Yes, indeed. But have they created their business out of absolutely nothing? Nah, not really. They’ve succeeded because of the millions of experts, labourers and investors who have developed technology… publishing platforms… […]

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Case Study: 4 Successful Businesses that Started on a Shoestring

Case Study: 4 Successful Businesses that Started on a Shoestring

It’s been a few years since I went to a music festival… Sleeping in a tent gives me backache and I get stressed in big crowds. Plus, you know… AGE. So I was lazily watching the Glastonbury coverage on TV the other weekend when Ed Sheeran came on stage. He was headlining the entire festival […]

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The Golden Rule of Persuasive Communication and How to Create a 3D Customer Avatar

The Golden Rule of Persuasive Communication and How to Create a 3D Customer Avatar

I once went to a funeral of a great aunt. As I sat on the cold pew I discovered that nobody in the family had offered to do the eulogy. Not because she was massively unpopular (although she was a prickly character and a little bit… Victorian…) but because they thought the vicar would do […]

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How to tap into your customer’s 200,000 year old ‘Primal Brain’

How to tap into your customer’s 200,000 year old ‘Primal Brain’

Evolution hasn’t caught up yet. 200,000 years ago the earliest humans walked from the Savannah Plain and spread across the world… Today we live in a cutting-edge world that’s pushing the boundaries in nanotechnology, driver-less cars and smartphones. Yet we haven’t really changed… Our ‘ancient’ brain is still hard-wired to respond when our emotions are […]

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How to take an ‘X-ray’ peek at you and your rivals’ online traffic

How to take an ‘X-ray’ peek at you and your rivals’ online traffic

A few weeks ago I asked the question… Are you embarrassed by your website? By that I meant… Does it reflect the personality and quality of your business? Is it easy to navigate? Does it do everything you want it to? Is it getting you enough (or any) visitors, enquirers, subscribers and customers? Right now […]

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Case Study: The Great Easter Egg Fight of 2017 (And How it Made One Company a Lot of Money)

Case Study: The Great Easter Egg Fight of 2017 (And How it Made One Company a Lot of Money)

Now that the dust has settled, I think (hope) I can tell this story without getting into trouble. And please, before I wade into this tale like a crazed angler into a pond full of hungry fish… By no means do I wish to get into a religious discussion. So please don’t be offended. This […]

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Magic Words that Get Traffic to Your Website (5 Tools You Can Use)

Magic Words that Get Traffic to Your Website (5 Tools You Can Use)

I hated maths as a kid. Hate, hated, hated, HATED it. To me there was no more depressing phrase than: “Good morning class, today we’re doing algebra.” Instantly, I felt my attention wander… to the window… out to the playground… to the football field… where freshly cut grass was whipped into the air by a […]

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Which Images to Use if You Want to Attract More Views, Clicks and Shares

Which Images to Use if You Want to Attract More Views, Clicks and Shares

Here’s a super-quick quiz. Imagine a new visitor has just arrived at one of your blog posts… …or perhaps they’ve opened one of your emails. Which of these two photographs is most likely to have the better impact? This one? Or this one? I’ll reveal the answer in a moment. But here’s why it’s important… […]

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7 great tools you can use to save time, project manage your tasks effectively and get more done

7 great tools you can use to save time, project manage your tasks effectively and get more done

Yesterday I was looking at one of these ‘life hacker’ websites… There was an article with over 3,000 shares on Facebook on how to organise your life. At the time I was sat in my pyjamas next to a towering pile of ‘to read’ books, 3 empty coffee mugs and a post-it note on my […]

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7 ways to get more traffic, followers, shares, likes and comments using the Lord Buckethead technique

7 ways to get more traffic, followers, shares, likes and comments using the Lord Buckethead technique

There’s still a hoo-ha about the results of the recent UK general election… But don’t worry this email isn’t about politics. Instead I want to talk about how you can get your business noticed in a noisy internet full of distractions. I also want to talk about Lord Buckethead… Or more accurately… The 7 things […]

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This trend is revolutionising our spending habits… here’s how you can profit

This trend is revolutionising our spending habits… here’s how you can profit

I worked from home yesterday. Nothing too unusual there. Except that by the end of the day I realised that something really odd had happened to my life. I’ll wager that it’s happening to you too… Or that it will do, eventually. Because this trend is heading in only one direction – which is fantastic […]

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