Digital Marketing

Spend Less Time and Get Better Results on Social Media Using this Free Tool

Spend Less Time and Get Better Results on Social Media Using this Free Tool

The phrase “mind-boggling” is a bit over-used. You hear it in contexts like this… “The number of choices on this menu is mind-boggling.” “Enjoy this mind-boggling board game”. “I don’t know what she turned me down, it’s mind-boggling”. Hmm… But these aren’t really boggling the mind. What the phrase actually means is ‘intellectually overwhelming’. It […]

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How to Pick the Perfect Profile Photo (Hint: Don’t Trust Your Instincts!)

How to Pick the Perfect Profile Photo (Hint: Don’t Trust Your Instincts!)

“What on earth do you look like?” Those used to be my mum’s words… Usually when I dressed up to go out with my mates as a teenager. Quite frankly, I couldn’t see the problem… Floppy long hair all over my face so just my nose poked out, jeans with rips… about 20 insolent badges crammed […]

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Use this Quick and Easy ‘Image Fix’ to Boost Your Website Traffic

Use this Quick and Easy ‘Image Fix’ to Boost Your Website Traffic

We’ve looked at how you can use Google’s own data to test and improve your website traffic and conversions. One of the key areas they urge you to consider is the page load speed. I know, I know, it sounds very technical and pedestrian. I mean surely it’s ALL about the marketing, the copy, the […]

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Do You Measure Up? Ignore the Hunches and Check Out These Metrics Instead

Do You Measure Up? Ignore the Hunches and Check Out These Metrics Instead

Sales are the ultimate benchmark, but they aren’t the only metric… There’s also traffic, exposure, leads, brand identity and so on. The truth is there’s no way you can ever really know how well your business is doing… unless you can find a way to measure the impact of your Social Media posts, website articles […]

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Use ‘Think With Google’ to give yourself an edge uncovering data trends within your niche

Use ‘Think With Google’ to give yourself an edge uncovering data trends within your niche

Last year, three Google Artificial Intelligence (AI) bots learned to encrypt their communications… in their OWN language… a language that they kept secret from any humans who might be listening in. I don’t know if you’ve seen the Terminator films, but this is how it all begins, isn’t it? It starts with artificially intelligent computer […]

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Case Study: 5 Killer Examples of GDPR Explainer Emails

Case Study: 5 Killer Examples of GDPR Explainer Emails

Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T UNDERSTAND! Business owners, marketers and service providers are all asking what […]

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Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content

Use this ‘White Cup’ Technique to Increase Engagement and Get High Quality Free Content

Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know what they’re doing. And when it […]

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How to Make Money From Your List

How to Make Money From Your List

“THE MONEY IS IN THE LIST!”  This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

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How to Make Money From Your List

How to Make Money From Your List

“THE MONEY IS IN THE LIST!”  This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names of customers which you collect at the […]

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The Awesome Publicity Power of a Lambchop Astronaut

The Awesome Publicity Power of a Lambchop Astronaut

The Cotwsolds, England, 2014. On a clear afternoon, a weather balloon slowly rises above the trees. Beneath the balloon, something small and brown is stuck on the end of a fork. It’s a lamb chop. There’s a camera on the balloon, filming this lambchop as it rises higher and higher, eventually reaching 25,000 metres… entering […]

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How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

How to Launch a Successful Email Newsletter… or Turbocharge Your Existing One

Have you got an email newsletter for your online business yet? There’s absolutely no reason to hesitate… It doesn’t matter if you’ve not yet got a product, or you’re only just setting up your website. Even if you’re not collecting email addresses, you’re missing out. Each email subscriber could be worth £2… £10… £50 or […]

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Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

Case Study: Common Mistakes Too Many Businesses Make With Their Email Marketing

I was a bit surprised to get this email from an Indian Restaurant the other day. Why was I surprised? Well, firstly, I live in London, not Bexhill on Sea. Secondly, I’ve never heard of this restaurant, nor signed up to get email blasts related to Indian restaurants, as far as I can recall. I […]

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