In the past I have discussed the importance of keeping abreast of current affairs and TV programmes. Any books, DVDs or other media product that reflects or embody an anniversary of an event or news story, can lead to a splurge of sales. Last week the 9/11 anniversary resulted in sales of a range of […]...
Watch the video below for an overview of how outsourcing your fulfillment requirements can benefit your...
Last week we discussed how to access help and assistance from Amazon… We saw that despite working at home on your own, you can take heart when you sell using the Amazon site, as – because of the excellent seller help available from Amazon – truly you are not alone. Yet another great way to […]...
Last week we discussed how to access help and assistance from Amazon… We saw that despite working at home on your own, you can take heart when you sell using the Amazon site, as – because of the excellent seller help available from Amazon – truly you are not alone. Yet another great way to […]...
It’s up to you to achieve ‘the edge’. Here’s what to consider when dealing with online...
Selling online is predominately a very solo activity. More often than not, you will not speak directly to customers and you will not even talk to trade retailer either (if all your business is online). If you have your own website you will provide your own customer service; but if you use sites such as […]...
Selling online is predominately a very solo activity. More often than not, you will not speak directly to customers and you will not even talk to trade retailer either (if all your business is online). If you have your own website you will provide your own customer service; but if you use sites such as […]...
Using Amazon as a selling platform is essentially quite a simple process to – but sometimes you will come across issues that you need clarification on. In the next few eletters, we will look at common factors that may arise within the world of selling and how to deal with them. This week the topic […]...
For me, one bone of contention when selling used books is the sometimes-unrealistic expectation from customers regarding the condition of used products. Sometimes customer expectations are just too high: they’re unhappy when a book arrives in ‘merely’ good condition, as per their order and the item description. Unrealistically perhaps, they want it in a new […]...
A product range that is continually in demand is toys and games – not just at Christmas, but all year round. Have you noticed how, each year, there always appears to be an in-demand, must-have toy that parents queue for hours to buy from stores across the land. As my children are grown up now, […]...
August is a strange month: it’s still summer time – people are enjoying summer holidays, home and abroad – yet it’s a time of year when study and reference books sell very well for new school, college and university terms ahead. Reading lists have been issued to students and many of them like to purchase […]...
It’s a shame but it does appear that this summer is going to be a wash out – with lots of rain and cold spells, I always feel so sorry for summer businesses – such as hotels and bed and breakfasts, who rely on summer trade. They do say that many seaside resorts have to […]...
How choosing your venue carefully, and pricing your products accordingly, can make a huge difference to...
It’s the end of July and what a bizarre month it’s been: first a heat wave and then days and days of rain. Oh well, that’s British weather for you! In my experience, I find that British weather is a little bit like book sales: unpredictable and changeable. This month alone, some days have seen […]...
Your venue is as important as your product – and I’ll tell you why… As a...
