PLUS! In this eletter: 6 Tricks For Better Facebook Marketing Results
I’ve been hard at work hunting down lots of practical ideas for making money online.
I’m particularly excited about the latest edition of the Internet Income Detective newsletter that will be available online at the end of this week (and landing on doormats over the weekend).
If you’re someone who buys and sells online for profit (or would like to be), you’ll find two fantastic articles that used together could be very powerful indeed.
By the way, if you’re not signed up to get the newsletter, you can try it out completely risk-free – read more about that here.
?Importing from China, super-Shopify shops, ebook expertise and much more…
First up, sourcing expert Amanda O’Brien lets us in on some of her most successful secrets for importing products to sell for a profit online.
This month she’s focusing on China, where, approached with the right knowledge and advice, you are able to negotiate deals with wholesalers that will virtually ensure maximum profits.
Also for the ‘etailers’ amongst you, we have a detailed blueprint on exactly how to set up your own ecommerce website using a service called Shopify.
This is a great tactic to know about as it takes out a whole load of technical faffing around and makes setting up your own mini (or enormous) online shopping empire as simple as it’s possible to be!
Remember, for anyone who isn’t signed up to receive the newsletter yet you can try it risk-free here.
Something I’m really excited about this month is the first in a new series of video interviews I’m running with experts who have found success online in many, many different ways.
Keeping things close to home, my first interview is with my own husband, Mark Edwards, who has had three number 1 bestsellers as a self-published author on Amazon.
I asked him about some of the secrets behind his success, including some particularly useful tactics on using social media to promote a digital book online (and sell masses of copies as a result).
His advice isn’t only for non-fiction writers either, so if you’ve ever thought of trying self-publishing for yourself, you will really enjoy that I’m sure!
After a few months away (on rather exciting trips and adventures – I’ll let him fill you in) – Rob Cornish is back on the pages of the newsletter this month with his usual style of straight-talking, practical advice.
This month he is giving us a simple four-step method to becoming a successful affiliate marketer using paid traffic.
This idea does require a small investment to get going but I think you’ll find it would be well worth it.
Are you a crazy inventor? This might be for you…
As well as all of that, for the crafty and creative amongst you, I have been contacting several successful Etsy sellers to curate together the best marketing advice for anyone who wants to sell homemade items online.
If you’re not a crafter yourself, this advice could still pay dividends if you were to offer to market other people’s shops on their behalf.
Finally, I have something a bit different as we take a look at a quirky little site called… erm, quirky.com!
This very cool website allows you to submit ideas for inventions. You don’t have to be technical or even a great designer or artist. They say themselves: ‘It doesn’t matter if it’s a little doodle, a crazy chemical formula, or a “wouldn’t it be cool if…”, sharing your idea is the first step toward bringing your idea to life.’
Once an idea has been submitted, it is then voted on by the Quirky community to decide if it is a good enough concept to go through to their weekly meeting (or ‘Ritual’ as they call it) of industry experts who then decide which of those shortlisted they are going to invest in and actually MAKE COME TO LIFE.
It’s an amazing thing to watch. A little like Dragon’s Den but with no need for prototypes or complicated business plans!
If you’re one of those people who is always coming up with crazy inventions in your head, this could just be the opportunity for you.
The products that are manufactured off the back of this venture are high quality and generally quite beautiful. Imagine if your crazy idea comes to life like that? Check that site out here.?And remember, if you don’t get the newsletter yet, you can sign up risk-free today, before the next issue is released at the end of the week: Internet Income Detective. ?
New opportunities on Facebook…
Quite a few readers have emailed recently to ask more about how they can make more of marketing their existing sites and businesses on Facebook.
Facebook Advertising is a much bigger subject than you might imagine. But I would certainly say that Facebook ads are something it’s well worth trying if you have an existing site or online business and would like more traffic.
One bit of advice I’ve been keen to pass on is about Facebook’s reasonably new ‘Custom Audience’ feature – which allows Facebook users (including businesses) to find new members/customers/readers among Facebook users, pinpointing relevant people and then target them with Facebook advertising campaigns.
It taps in to data you already hold (so if you have been collecting email addresses via your site or similar).
You can create a custom audience for every single Facebook ad campaign you create. You can save these custom audiences, analyse them and then create ‘lookalike’ audiences.
It lets you exclude Facebook users and contacts that don’t fit your exact target audience criteria. This means you can use Facebook’s advertising opportunities in a much more controlled and targeted manner.
Simply put, to make this work, all you need to do is combine Facebook’s user data with your existing contact data.Here are a few tips to make sure you achieve the best results…
1. Clean up your contacts before you start
Make a list of all your areas of contact (e.g. your email accounts, address book listings, mobile contacts, subscriber lists). Then go through them and delete any defunct or dead subscriber lists, email addresses or contacts.
2. Understand how Custom Audiences work
Using one type of custom audience per campaign (and campaign objective – e.g. ‘get more traffic’ or ‘sell my book’) is the most effective way to put this feature to use. Keep it simple!
3. Use the Custom Audience feature for non-Facebook campaign purposes
For example, Facebook suggests: ‘If you have a loyalty programme or frequent customer list, you might want to reach those people with a special offer or sale.’?
4. Use exclusion targeting
You can also exclude certain audiences from seeing your ad. For example, say you are presenting a special deal for first-time purchasers only: you may not want current customers to view that ad, since it could breed resentment if they paid full price. (It’s much simpler not to have the ad display to your current customers at all.)
5. Use ‘Lookalike Audiences’
Facebook also allows you to create Lookalike Audiences from another country. For example, say you want to find people in the USA that share the same interests and points of reference as your UK audience.
First create your UK audience, then select this audience and click on ‘Create Similar Audience’.
Then choose the country you want to target. (You can filter either by optimising for similarity or for greater reach.)
6. Use ‘Saved Target Groups’
This simply means that you can save your audiences for future re-use in new campaigns. It’s not a simple strategy for getting traffic (or sales) but setting up a Facebook Page would be your best starting point. You can do that here.
That’s about it for this week but please do send me an email if you have any questions and don’t forget to check out this month’s newsletter. You can sign up here if you don’t get it already.