If you’re selling on eBay you’ll know that achieving good feedback is the Holy Grail every eBay seller wants to find. It can get you more attention for your listings... and most importantly lots more sales on eBay.
But how do you get better feedback on eBay?
eBay’s feedback system is angled towards good communication, accurate descriptions, fast delivery and reasonable shipping costs of course. But here are six practical ways of achieving great feedback that you might not have thought of before:
1. Avoid making claims that are hard to justify. It’s very tempting to make claims like ‘New’, ‘Cheapest on eBay’, ‘Top quality’, ‘Top seller’ or ‘Immediate Despatch’ in order to get buyers to buy from you rather than your competitors. But if you’re stretching the truth a little you’ll never get great feedback.
The aim, as with every business not just eBay, is to deliver a product or service which is better than what your customer was expecting.
And this particularly applies to delivery, so…
2. Manage the buyer’s expectations on delivery. As you probably know, eBay buyers tend to obsess about getting their purchase quickly. But it’s not always easy to achieve. And fast delivery is a promise that’s very easy to break… especially since delivery is usually out of your control.
So set delivery estimates that are likely to be exceeded, not ones that are difficult to meet. For example, 2-3 days rather than next day. If your buyer gets their item sooner than expected they can’t help but be impressed.
3. Focus on value, not just the lowest price. This is something you need to think about when selecting things to sell on eBay.
Marketing experts know that finding the best products at the best price is one thing that really motivates buyers. This works just as well on eBay as anywhere else. (And remember those who seek out the lowest price often expect a lot for their money and can be difficult to please.)
So if your product costs a little MORE than the cheapest and only offers a little LESS than the most expensive then you could have a real success on your hands.
4. Pack it well. Poor packing probably won’t get you negative feedback, but it won’t encourage buyers to give you a glowing report either. The fact is, nicely packed products automatically look better than they actually are – and it shows you care about the customer’s purchase too.
Make sure you use enough packaging, and use proper professional packaging materials.
Here’s an article by Powerseller Profiteer Amanda O’Brien about what can go wrong with packaging! [LINK: http://www.whatbizopp.com/amanda-ebay/2664-how-to-avoid-a-postage-and-packaging-disaster-that-could-see-your-seller-rating-plummet]
5. Include a small, free gift. Something that wasn’t mentioned in your listing and which buyer’s won’t be expecting. It needn’t be valuable, but ideally it should be something related to the product purchased.
Not only will it help encourage good feedback it will help you get remembered the next time the customer needs your product.
6. Ask for it! This is so often overlooked, even by experienced eBayers – perhaps it seems too obvious – but it really can work. I know I’ve fallen for it lots and lots of time and I’m an eBayer that’s very difficult to please.
So OK, soliciting good feedback in your listing is a no-no. But there’s nothing to stop you including a discreet little note with your product. Something along the lines of the old ‘If you’re not pleased with your purchase …. please tell us. If you are …. please give us great feedback!’ or words to that effect.
by Mark Hempshell
Business Opportunities Expert
Mark Hempshell is a regular contributor to What Really Makes Money. You can sign up for the free weekly eletter here:
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